Innocent Kids Smoothies

'Ready, Steady, Grow' campaign 

This campaign gave away free garden seeds in packs of kids smoothies with an aim to get kids having fun in the garden - planting and learning.


As part of the campaign, the Innocent kids website was transformed into a greenhouse hosting activities to download, gardening tips and competitions. The aim was to unlock parts of the greenhouse with special codes from the seeds in pack. I designed the user journey and art directed a digital agency to achieve the charming innocent brand look and feel. 


Digital art direction

Activity sheet design

Bun Logo