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Innocent Kids Smoothies

'Ready, Steady, Grow' campaign 

This campaign gave away free garden seeds in packs of kids smoothies with an aim to get kids having fun in the garden - planting and learning.

 

As part of the campaign, the Innocent kids website was transformed into a greenhouse hosting activities to download, gardening tips and competitions. The aim was to unlock parts of the greenhouse with special codes from the seeds in pack. I designed the user journey and art directed a digital agency to achieve the charming innocent brand look and feel. 

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Digital art direction

Activity sheet design

Bun Logo