Pip & Nut: Crunchy vs Smooth
Crunchy nut butter launch campaign
To celebrate the launch of Pip & Nut’s crunchy peanut and almond butters I thought it would be fun to create a ‘Crunchy vs Smooth’ campaign to get consumers excited and involved with the brand and the new flavours.
We created a sendout box for influencers and journalists introducing the new nut butters. From concept to design and copywriting, I designed the campaign logo, some voting arrows and stickers for the influencers to interact with and post on social media. I also created a bespoke webpage which featured a live voting mechanism. Once a user had voted, they would tweet their result and receive a special email with a discount code for products.