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Pip & Nut: Crunchy vs Smooth

Crunchy nut butter launch campaign 

To celebrate the launch of Pip & Nut’s crunchy peanut and almond butters I thought it would be fun to create a ‘Crunchy vs Smooth’ campaign to get consumers excited and involved with the brand and the new flavours.

 

We created a sendout box for influencers and journalists introducing the new nut butters. From concept to design and copywriting, I designed the campaign logo, some voting arrows and stickers for the influencers to interact with and post on social media. I also created a bespoke webpage which featured a live voting mechanism. Once a user had voted, they would tweet their result and receive a special email with a discount code for products.

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Concept development

Design

Copywriting

Bun Logo