BEAR x WWF Campaign: 'Save our Paws'
The Grocer: Packaging Campaign of the Year, 2015
Using BEAR Paws as a platform, I thought of a campaign to help save our world’s most endangered bears. ‘Save our paws’ was designed to donate money to the WWF from every pack of BEAR Paws sold. It built trust with parents and educated kids about our endangered bears. Friendly 'protesting' bears were used throughout the campaign which emotionally connected with consumers. The campaign ran for two months in 2015 over the company's fifth birthday, and it raised over £50,000 for WWF.
Concept / Design