BEAR Paws Outdoors: BEAR x Wildlife Trusts Campaign
The aim of the partnership is to help kids get outdoors. I created 26 Outdoor Alphabet cards, each letter relating to the outdoors. Three free cards are given away inside multipacks of BEAR Paws, which increases brand loyalty and rate of sale. They have been hugely popular and are still circulating today, four years on.
Concept / Design / Illustration