Save our Paws
BEAR x WWF campaign
The Grocer: Packaging Campaign of the Year, 2015
Using BEAR Paws as a platform, I created a campaign idea to help save our world’s most endangered bears. ‘Save our paws’ is a campaign designed to donate money to the WWF from every pack of BEAR Paws sold. It builds trust with parents, teaches kids about our endangered bears. The idea of 'protesting' friendly bears was used throughout the campaign to emotionally connect with consumers, from packaging to all collateral. The campaign ran for two months in 2015 and raised over £50,000 for WWF.