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Denzel's Dog Snacks

Character creation 

To educate consumers about different aspects of the canine world, I have turned Denzel into ten different characters each taking on a specific topic in a playful and charming way. The characters above cover food, fitness, behaviour, breeds, dogs around the world, dog tricks, dog yoga, hero dogs and canine crimes. Using these characters, I then created educational, collectable cards to put inside packs to delight consumers.

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Character creation

Illustration

Design

Copywriting

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