Denzel's Dog Snacks
Denzel's is a new healthy brand of dog snacks which launched into the UK pet market this year. The aim was to inject some fun into the pet category and to humanise dog snacks following human snacking trends with recipes such as High Protein, Superfood and Nut Butter.
Denzel is the founder's cheeky cocker spaniel and he wanted Denzel to become a character which could be used throughout the brand and really connect consumer to brand on an emotional level. The character I created oozes charm and personality, just like the real Denzel. We decided Denzel is a part-time actor who loves a bit of dressing up, making it a lovely way to feature Denzel through the brand without getting tiring.