Well & Truly

Collateral content creation 

Healthy corn crisp company Well & Truly is a bold, playful and positive snack brand. I was asked to create some happy engaging content bringing the products to life for use across social media and brand collateral. Ideas included using a tortilla crisp as a 'play' button with a message to take time out, corn crisps representing bursting sun rays, forming positive words out of the crisps, all of which were then photographed on brightly coloured backgrounds.

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Photo credit: Iona Macleod

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Concept creation

Art direction