1/5

Pip & Nut

On-the-go squeeze pack activation 

To support Pip & Nut's on-the-go squeeze pack launch into Tesco, I worked with a photographer to capture different occasions which these packs can be used.

 

I thought of specific occasions, scamped up the compositions using a distinct colour palette of red, pink and yellow, then directed the photographer to create the images.

Photo credit: Iona Macleod

-

Concept development

Design

Art direction 

Bun Logo