Pip & Nut

On-the-go squeeze pack activation 

To support Pip & Nut's on-the-go squeeze pack launch into Tesco, I worked with a photographer to capture different occasions which these packs can be used.


I thought of specific occasions, scamped up the compositions using a distinct colour palette of red, pink and yellow, then directed the photographer to create the images.

Photo credit: Iona Macleod


Concept development


Art direction 

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