Pip & Nut
On-the-go squeeze pack activation
To support Pip & Nut's on-the-go squeeze pack launch into Tesco, I worked with a photographer to capture different occasions which these packs can be used.
I thought of specific occasions, scamped up the compositions using a distinct colour palette of red, pink and yellow, then directed the photographer to create the images.
Photo credit: Iona Macleod