Urban Fruit

Snack pack refresh

Packaging refresh for Urban Fruit snack pack range. Containing nothing but gently baked fruit, this product is targeted at busy city people on-the-go, I wanted to keep the packs tasty, and eye-catching which reflects the product, but also creates an essence of chatty and urban cool which young people would be interested in. I designed the main typeface which is a mix between hand-crafted and urban which is now used across the brand.

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Design

Type creation